Meet The SFC Staff

Lisa Perry, Director

I am originally from Crescent City, CA but have lived in the Central Valley for over 8 years.  I attended CSU, Chico were I earned a B.A. in History and a M.A. in Social Science with an emphasis in Higher Education Administration.  I enjoy spending time with my two dogs, wakeboarding, swimming and traveling. I came to work at UC Merced for the opportunity to build something new and focus on implementing services that meet students ever changing needs. Working at the SFC has given me the opportunity to study customer service and the overall student experience; through this I have worked with our team to develop a One Stop operation that is designed to promote self sufficiency and student success.


Lisa Perry

Kong Moua, Associate Director

I was born and raised in Merced then moved to attend college at San Francisco State University. I earned my Bachelors of Science degree in Business Administration, with a concentration in Management. On my free time I enjoy spending time with my family, traveling, and outdoor adventures.  I believe in pursuing higher education. Being part of UC Merced has allowed me to assist students as they reach their educational goals.

Kelli Cato, Assistant Director, UCOE Academic Records & Student Support

I was born and raised in Fresno, Ca. I received my B.A. in Business Management from Fresno Pacific University and later earned my Masters in Education with an Emphasis in Organizational Development. Working with Students is a passion of mine and when I’m not doing that I am spending time with my husband, my two beautiful children and my two Maltipoos. I love going to the movies, which includes the drive in during the summer months, I love to get together with family and travel. On a sunny day I can easily be found in Pismo, Monterey or San Francisco. I love basketball and I love watching my kids play any and all sports. I’ve worked over 13 years in Higher Education and what I love the most is helping students achieve their personal educational goals. I had a great team at Fresno Pacific University that helped me navigate my way through my educational process and my goal here at UC Merced is to pay it forward and help students do the same so they can reach the finish line with that cap and gown on.



Rickee Hill

Rickee Hill, Enrollment Services Advisor 

I was born in El Centro, California and grew up in the California mission town of San Juan Bautista and Oakdale, California. I earned M.A. from California State University, Stanislaus in 2011 in Educational School Counseling. Earned my B.S. in Journalism & Mass Communications with an emphasis in Magazine Production from San Jose State University where I was Editor in Chief of Access Magazine. I have worked in higher education for 11 years prior to joining the Students First Center team in 2014. I look forward to many more years at UC Merced assisting students in achieving their educational goals. I also manage a team of student assistants as well as the SFC social media accounts, digital signage and website. Contact me if you would like us to assist you in promoting your events. 

April Loa, Enrollment Services Advisor

I was born in Paramount, California but raised right here in Merced, California; watching my hometown grow into a university town has been a wonderful experience, so you can only imagine how excited I am to be a part of it. I am passionately working to graduate with a B.A. in Sociology so that I may continue to contribute to the beautiful, diverse culture easily found on this campus.  In my spare time I enjoy traveling to places I've never seen or simply breaking bread with my hilarious and loving friends. I go to Disneyland as much as possible, enjoy penning prose or poetry, and can be found in a Green Bay Packer jersey on most game days. There are few foods I would not try. I quite enjoy learning. And I strongly believe that staying true to our innate curiosity is the only way to adventure through life.  While I am here my goal is to touch the lives of students, faculty, and staff here at UC Merced with knowledge, light, and understanding. This world is full of possibilities: let's make a change together.


Jesus Alvarez, Enrollment Service Advisor

I was born and raised in Stockton, CA and have lived mainly in the Central Valley and parts of Los Angeles. I am an alumni of UCM where I have received a B.A. in Psychology. I enjoy spending time with my fiancé and 3 dogs, playing sports and just relaxing. I came to be part of the SFC to be able to make sure that students get access to all of the information they need. I enjoyed my time here as a student and am lucky enough to be part of the university as a staff member and look forward to being a partner in success for every student I get to help!

Soceek Tchouboukjian, Enrollment Service Advisor

I was born in Middle East however been in California for 20+ years, mostly in Fresno, Ca and the Bay Area. English is my fourth language.  I come from a huge Armenian family and I have two beautiful kids in college and an awesome dog named Picasso. I have worked in higher education for over 13 years and it never gets old to help students achieve their educational goals. I am lucky to be working here at UC MERCED because this is an absolute GEM for our Central Valley students.




Carol De Hoog, Enrollment Service Advisor

I have lived in this wonderful area know as the Central Valley all of my life. I attended CSU Stanislaus and earned a B.A. In Liberal Studies with a concentration in Early Childhood Development.  I have had the privilege of working in higher education for over 19 years and enjoy every aspect of helping students obtain their educational goals. When I’m not working you can find me spending time with my family and friends, walking/hiking and exploring new places, trying new foods or spending time at the beach.  A new hobby I am looking forward to trying is kayaking.  I am excited to be part of UC Merced and working with you on this extraordinary journey.

Federico Anaya, Enrollment Service Advisor

I was born and raised in Merced, California. I am a proud UC Merced Alumnus. I graduated with a Bachelor of Science in Management with a Minor in Spanish. I enjoy being active by going out for a run. I enjoy photography because it captures a moment that I will cherish forever. I always like to learn something new. I have traveled through Europe and continue to explore the world. My goal is to give back to my community and the University by getting involved, sharing my knowledge and experiences!

Linda Chang, Enrollment Service Advisor

Hello, I am Linda Chang. I was born and raised in Merced, CA. Having a University built in my very own hometown was such a blessing and wonderful experience as I was able to see the Merced community grow in many dynamic ways. The introduction of UC Merced gave me an opportunity to pursue higher education right at home. Not only did the university strengthen me academically, it also nurtured me mentally and personally. I graduated in 2016 with a B.S. in Human Biology and minor in Psychology. In my free time, I enjoy fishing and camping out with nature along with jigsaw puzzles and family functions. I am proud to continue my journey with UC Merced in its drive for student success through higher education. GO BOBCATS!